Glidden | View Plans Book

How do you build awareness and consideration for Glidden paints in Walmart stores among three types of shoppers – Renting DIYers, Current Walmart Paint Shoppers, and Walmart Home but not Paint Shoppers?


Nissan | View Plans Book

How do you stand out in a sea of sameness and appeal to Multicultural Millennials?


JCPenney | View Plans Book

How do you revitalize a retail brand in a dying breed of department stores for women age 25-39?


The Century Council | View Plans Book

How do you combat the “dangerous overconsumption of alcohol” and do it in a realistic way, without anybody, y’know, rolling their eyes like you just did?


AOL | View Plans Book

How do you reinvigorate a brand with strong competition <cough-Facebook-cough-cough> and saddled with perceptions of being “So high school”?


Yahoo! | View Plans Book

In a Google world, how do you make Yahoo relevant again?


FLA USA: Visit Florida | View Plans Book

How do you increase interest in a vacation destination that people feel like they have to apologize for visiting… as in “I just went to Florida… no big deal”?

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